The raising competition in the EV industry is now attracting a lot of attention from both investors and various competitors

In this EV revolution, brands always find a chance to poke their competitors.

When an Ola scooter blows up in Pune, Ather found a creative way to poke the competitor and published a video to show how better their batteries are than the Ola.

In the latest interview of Ather CEO at Mint mobility conclave he talked about various aspects of the EV industry and how they are killing it in EV market.

Here’s what he said in the interview.

Here’s what he said in the interview.

1. “You want to be super patient, saying yes to everything will fail you as a product company

2. “If you let the market or competition dictate your product roadmap, you are not a product company”

3. ”Once you have a bad product and even thousands of people bought it, that doesn’t make you a successful company”

4. “Driving traffic now with no hope of sustaining in the next 1-2 years is a terrible strategy”

5. “We do get a lot of questions on why are we not building bikes, trucks, or cars. I would love to build all that, but the company needs to focus… We need to sell like 3-4 million scooters to really happy customers”

6. “Internet companies that started up in Bengaluru – be it Flipkart or Swiggy – these guys have pushed the envelope on product development in general”

7. “It’s difficult to build a large business on fast chargers for 2-wheelers in India. Companies’ best space to make it work are OEMs itself”

7. “It’s difficult to build a large business on fast chargers for 2-wheelers in India. Companies’ best space to make it work are OEMs itself”

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