EV startups Ola, Ather, etc. scaring popular scooter firms.

EV startups Ola, Ather, etc. scaring popular scooter firms.

E-vehicles have witnessed exponential growth over a long period of time.

Due to government grace EV industry is flourishing like anything.

But this has become a point of concern for established players like Honda, Suzuki, Hero, etc.

In the previous month, an electric scooter even entered India'.

The biggest rival of such companies are EV startups like Ather, Ola, Hero, Okinawa.

Okinawa is getting a lot of traction from customers.

As Okinawa has an e-scooter for every market segment.

Due to this strategy, Okinawa managed to capture a large chunk of the market.

Hero electric is another popular E-scooter brand in India.

Hero also applied a strategy similar to Okinawa and became famous.

But Ola electric and Ather are such brands that represent the EV market of India.

Ola and Ather both target high paying customers.

They make premium electric scooters. Which is paining the companies the most.

Now along with just scooter EV startups are expanding in EV battery and charging station space.

Which the biggest threat to the established players.

Also read

Also read

Thank You

Hope you find worth spending time here.