Story of the most Iconic and ever growing company of India

Story of the most Iconic and ever growing company of India

The Beginning

Initially, the “Tata motors” use to make locomotives and heavy vehicles in collaboration with BENZ, but finally, in 1969, this collaboration ended and they launched their first commercial truck and ruled the heavy vehicles market for several years.

Their Expansion

After huge success in commercial vehicles, they expanded into personal vehicle space in 1991 with “Tata motors” first-ever SUV, Tata Sierra and they equally appreciated theirs also.

But things turn down

In 1998, Ratan Tata launches his personal favorite car “Tata Indica”, being one of the “most sold cars” it gets a poor response from the market, and due to many backlashes Tata decided to sell “Tata Motors”

Tata motors, almost sold

After a ton of backlashes from the Indian car market, the Ratan Tata decided to sell their car business to “Ford” in return of some capital.

A Meeting changed fortune

A Meeting changed fortune

In the meeting with “Ford” where Ratan Ji was about to make a deal for Tata motors, the “Bill Ford” said something that challenged his sentiments. Then Ratan Tata decided to rebuild the “Tata Motors”.

Competing Globally

Competing Globally

After the meeting,  Ratan Ji flew back to India and worked hard, making Tata motors globally leading Car maker.

Legend took his revenge

Legend took his revenge

In 2008 one of the brands of “Ford Motors”, JLR (Jaguar Land Rover) wasn’t performing well and the company decided to sell it, In seeking this opportunity Tata bough the JLR and made “Ford” thank him.

The Exponential growth

The Exponential growth

After Tata bought the JLR, they made required modifications in car and sold it in all over the Globe. The sales of the company shoot up after that.

New problem at the door step

New problem at the door step

After JLR’s major success, Tata motors got highly dependent only on one brand and any small issue with the brand can highly effect the whole company.

Problem arrived

Problem arrived

The expected happed, and as the sales of JLR rose the problem in the car followed along with it. That dumped the revenue of company and Tata motors were facing loses with every car they sold.

But True leader rebuilt it

But True leader rebuilt it

Tata Motor CEO of that time “Gunter Butshek” was determined to rebuild the Tata motors. He bought many revolutionary ideas to the company that made Tata motor what it’s today.

Covid wasn’t hard to everyone

Covid wasn’t hard to everyone

When the lockdown happened, Tata improved on every aspect. They started removing/discontinuing all the old modals and launched new cars like “Nexon”, “Harrier”, “Punch”, “Altroz” etc.

A Proactive approach

A Proactive approach

The Tata has gone bullish on electric vehicles, unlike others the Tata did wait for the opportunity but instead created the opportunity and made the most sold electric car in India.

Supporting ecosystem

Supporting ecosystem

Tata motors has a great advantage over other EV manufacturers i.e. there subseries. Various companies of Tata group like, “Tata power”, “Tata Chemical”, “Tata Steel”, etc. support tata motors to make great cars at affordable price.

After story

After story

Now the Tata is ruling over the whole electric vehicle industry with 80% share in Indian electric vehicle market, and future of Tata motors also looks piety bright with their futuristic car launches and bold decisions

Your Opinion

Your Opinion

What do you think will Tata motors be ever replaced by any other EV maker and is it good to have TATA's monopoly in E-Car market, please share your views.

Thank You

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