Ather and Ola are competing against each other to become the number one EV startup in India. However, Ola Electric has been beating it since the beginning in terms of sales numbers, but if we look at the long-term game, what Ola is doing might not be healthy for the E-Vehicle industry, the way Ather has been working on building a robust foundation may make it a sustainable EV startup in the upcoming years.
In recent developments, Ather launched its brand new electric scooter, “Ather Rizta,” which the company positioned and marketed as family-friendly. To give you a context, Ather Energy initially positioned itself for a premium and young audience with its edgy and youth-friendly designs, but this time, they’ve come up with something that can change how people look at Ather Energy.
Ather Rizta E-Scooter Explained:
Understanding the Need of Ather Rizta:
Let’s briefly look at India’s EV 2-wheeler market. There are only 4 major players, i.e. Ola Electric, Ather Energy, TVS Motors, and Bajaj. Among these, Ola has a great sum of share, but due to poor servicing and build quality, their scooters are not reliable; we have Bajaj, which targets the elder audience; Ather targets the young audience as discussed above, and TVS operates in a grey area but very much inclined towards the elder audience.
Now, the EV market needs an electric scooter that is reliable, suitable for both young and elderly audiences, has loaded features, and is affordable. Understanding this need, Ather launched the “Ather Rizta,” an answer to all their questions.
How Rizta is the Right scooter for its segment:
It has all the requirements that both the younger and family E-Scooter needs.
- Large Enough under-seat storage
- An extensive and comfortable seat
- Conventional yet catchy look
- Necessary connectivity and features
- Robust build quality
- Joystick control
- Fast charging
With all these features and specifications, the Ather Rizta is just the right scooter market need.
Ather Rizta Specifications:
At a glance, it has a battery with a storage capacity of 2.9 and 3.7kWh (2 different variants), enabling the scooter to achieve 123 and 160km of IEDC range. It weights 119 kg and has a range of 160km, so the range: weight ratio comes out to be 1.34, which is higher than the Ather 450X, which is 1.31, which tells us that Ather Rizta, despite having longer dimensions and weight carrying capacity, is more efficient than their older versions which are the 450X and 450S.
Table of Specifications of Ather Rizta:
| Ather Rizta | Specifications |
|---|---|
| Range | 123/160 km |
| Top Speed | 80km/h |
| Charging time | 5-7 hours |
| Battery Capacity | 2.9/3.7kWh |
| Motor Power | 4.3kW BLDC |
| Acceleration | 0-40 in 4.7sec |
Ather Rizta Features:
Compared to the 450X, the Rizta has all the major features except one: the touch screen. You heard it right: the Ather Rizta doesn’t have a touchscreen panel but a handle-operated joystick to operate all the functionality.
List of all the features in Ather Rizta:
Two riding modes: Zip and Smart Eco
- 12-inch alloy wheels with tubeless tyres
- Telescopic front suspension
- Disc brake at the front and drum brake at the rear
- Combined Braking System (CBS) for improved braking performance
- Design and Comfort:
- Large and comfortable seat
- Optional pillion backrest for the Z variant
- Spacious under seat storage (34 liters)
- Optional 22L frunk accessory
- LED headlights, taillights, and turn indicators
- IP65-rated instrument console for water and dust resistance
- Safety and Smart Features:
- FallSafe – Ather’s automatic vehicle shut-off system in case of a fall
- Emergency Stop Signal (ESS) – automatically activates the hazard lights during hard braking.
- Theft and Tow Detect – alerts the owner through the Ather app in case of theft or towing
- Find My Scooter – helps locate the scooter through the Ather app
- Two instrument console options:
- DeepView LCD screen with basic information (S variant)
- 7-inch TFT screen with smartphone connectivity, navigation, and on-board diagnostics (Z variant)
- Ather Rizta has Two riding modes – Zip and Eco
- Hill Hold – prevents the scooter from rolling back on inclines.
- Reverse mode for easy maneuvering in tight spaces
- Magic Twist – regenerative braking system that can be used to slow down the scooter
Ather Rizta Pricing:
If you may observe, there’s a vast price game going on in the market, and every EV maker is doing it. Ola Electric recently played the biggest price game by offering an E-Scooter by removing all its intelligent features. The Ola S1 X 4kWh model is a copy of the Ola S1 PRO without any intelligent features. Due to this, the specifications that Ola was offering for 1.5 lakh dropped to 90k only. This is an excellent observation because not everyone cares about intelligent features. Most customers want an electric scooter with excellent utility value and a higher range.
Ather tried a similar pattern with its “Rizta.” They removed a crucial touchscreen feature from it, which helped them significantly reduce its cost.
Here’s a cost breakdown of the Ather Rizta E-Scooter.
Starting from 1.05 lakh, the price of Ather Rizta goes up to 1.37 lakh.
Ather Rizta Warranty:
The Rizta has a battery warranty of 3 years or 30,000 km, with an optional upgrade of up to 5 years or 60,000km.
The Scooter warranty of 3 years or 30,000km and 3 years full warranty on chargers.
What is the USP of Ather Rizta:
The Ather Rizta is the solution for those who want a reliable scooter that can work for both the Genz and Millennials, has awesome features, and doesn’t get too heavy on the pocket. The Rizta is one of a kind in its segment, and its core USP lies in build quality, servicing, and comfort.
Comparing it with other scooters:
| Feature | Ather Rizta | Ola S1 Air | TVS iQube | Bajaj |
|---|---|---|---|---|
| Range | 160 | 170 | 100 | 127 |
| Battery | 3.7kWh | 3kWh | 3.4kWh | 3.2 |
| Motor | 4kW | 4kW | 4kW | 4kW |
| Charging time | 6 hr | 4.3 hr | 4.5 hr | 5 hr |
| Touch Screen | No | Yes | Yes | No |
| Servicing | Great | Poor | Good | Good |
| Build Quality | Great | Poor | Good | Good |
| Price | 1.4 lakh | 1.4 lakh | 1.3 lakh | 1.1 lakh |
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