A few months back the most pre-dominant two-wheeler manufacturer “Hero MotoCorp” declared that they are going to launch their new subsidiary brand called “Vida” that’ll manufacture top-class, high-end electric scooters for the Indian market. Some sneak pics of their Vida electric scooter got circulated on the internet giving all the EV enthusiasts and everyone who was waiting for their e-scooter an Idea about what they are building and about to bring to this emerging Indian EV market.

But in the recent statement of the Head of Emerging Mobility Business Unit, “Swadesh Srivastava”, he addressed the press about the delay of their Vida electric scooter and pointed out the ongoing geopolitical issues, and stated “global semiconductor shortage” as the main reason behind this delay.
The following was his statement, “The ongoing geopolitical situation has resulted in enormous supply chain issues and shortage of various components, including semiconductors. Keeping customers as the top-most priority, we, therefore, feel it would be prudent to unveil the first EV product around the upcoming festive period instead of July as earlier announced. We are accordingly gearing up for the launch of Vida – powered by Hero – in the festive season”

According to the “Swadesh Srivastava,” the festive season could be the only time when the Indian market can witness the electric scooter from India’s one of the most successful two-wheeler makers.

From the consumer’s point of view, you should understand the chronology behind this decision. If Hero would have launched Vida on the planned date i.e. 1st July and failed to deliver their scooter on their promised date to the customers it’ll damage their brand value and market reputation. This is the main reason they postponed their launch and shifted it to the festive season.